All around us, people talk of the companies’ lack of competitiveness, of the consumers’ and industrialists’ low spirits, of their turning in to themselves, etc.  Faced to globalization, what about the future of the profession you have chosen to learn.

Today, Design resists against the gloomy climate.

Design is now considered as essential, not to say indispensable to communication systems, to the companies’ international development and needs of innovation.

Innovating to offer new alternatives.
Innovating to change life.
Innovating for the good and the improvement of everybody’s lives.
For man is at the heart of the designer’s reflection. Man is the fundamental basis of the work.

Imagining objects for objects is useless.
Designers create objects for men.
An armchair to sit on, a car to move around, a lamp to light up.
But they create for, through and with the industry.
They create with their cultures, their artistic sensitivity.
Creating this way is making good design.

At Strate, we want you to master the Art of design

Between the sensitivity to forms and the understanding of the techniques of transformation, between ease in the techniques of expression and mastery of computer skills, the designer navigates to the frontiers of the possible.

These frontiers are not only those of his own knowledge but also those of others. The others are engineers, technicians, computer scientists, sociologists, semiologists and all the specialists that constitute a project team.
To succeed in his task, the designer needs to know the art of design, or how to blend an artistic specificity with the business environment.

These bases enable the designers of the third millennium to talk of recycling and sustainable development in a productivity study, of ethics in a reflection on product strategy, of responsibility in a launching committee. Today, less than tomorrow, the creations alone no longer give meaning but the whole creative action.