XXIst century seniors will be active,
urban and healthy… but will still have specific problems.
Local
shops, supermarkets, on-line shopping, a whole range of services will be offered
to them, though no quite completely adapted.
We know how shopping is
important in term of integration and socialization in one’s neighbourhood.
What can a packaging designer do to help seniors integrate in towns
?
 With
Convivia, Jacques de Crazannes gives an answer focused on conviviality.
At the same time packaging and product, Convivia leads to recover the cordiality
of having meals with friends, children and grand-children, which are essential
moments of exchange and communication. By considerably simplifying their
preparation and including the guests, it encourages spontaneous
invitations.
The product is based on the one hand on the concept
of fondues, for which even around the table everyone prepares his own dish, and
on the other hand on the principle of the swivelling Chinese board, which
encourages to share everyone’s food. This product is
necessarily associated to a specific packaging of precooked dishes, which can be
heated or cooked on the table. |
