Like many industrial fields, the car
industry will have to adapt its production to the ageing population.
For
three quarters of the seniors between 55 and 75, the car is a means of transport
for everyday, both affective and emotional.
The next challenge of the car
industry might well be to answer this population’s needs with products that
don’t stigmatize them.
 Rather
than creating « a car for old people », Alexandre has endeavoured to
imagine a universal solution, perfectly adapted to his target, but that can also
be generalized to any other.
He has therefore decided to focus on the
general ergonomics of the dashboard.
In addition to all the driving
functions, he has also worked on other functionalities like music,
air-conditioning, and GPS.
However, when designing his dashboard – which he
called VOLT, abbreviation in French of “we’ve got time to get older” – he
did not forget that seniors also seek sensation, evasion and pleasure, which are
not necessarily opposed to security. |
