As far as fashion design is concerned, there is Haute Couture and Ready-to-wear. If the former can innovate without financial or material limits, the latter inspire itself from it, integrating economical and industrial constraints.
Eric has adopted this approach to create a rational « ready-to-wear » packaging made after an « Haute Couture » one.
By putting this idea into practice for five very different objects – a light bulb, a watch, a sandwich, an MP3 player, and a coffee cup – he has invented a very curious and relevant improvement.
And in order to remain in the spirit of a fashion show, he has concluded his presentation with his « wedding dress », which veils (and unveils) a magnum of Champagne !