 Advertising
is well-known in our cities as companies need to communicate.
However, there
are certain drifts due to the abundance of publicity in urban areas.
How can
one give everybody the means to act upon everything that could be considered as
visual pollution, and how can one create a link between suppliers and consumers,
between advertising campaigns and their targets? In short, what communication
tools shall we go for in order to satisfy the expectations of both consumers and
advertisers ?
 David
Nataf’s solution, We(n)do(w), is urban advertising
furniture, interactive and intelligent, which would be able to offer passers-by
information corresponding to their
expectations.
These expectations are
described in their mobile phone. They can mention their favourite themes, or if
nothing is allowed to disturb them except culture.
Looking like a big window
pane, open to the universe of brands, We(n)do(w) is interactive and allows the
passers-by to react to the messages displayed, either by going through the
content (like on the Internet), or by leaving a comment (positive or negative)
that will be displayed with the message afterwards, even elsewhere.
By night,
We(n)do(w) is slightly lit, and is decorated with subtle graphic elements,
conferring even more magic to the city.
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