Eating is still considered as a great pleasure, in spite of the lack of
time that inevitably drives the French towards the same choices of food. Indeed,
our fruit and vegetables consumption is restricted to narrow choices among the
many varieties that our grand-parents bought on markets, only a few years
ago.
Bringing them back into mainstream while addressing the many constraints
of young people today would be a good way to fulfil their permanent quest for
diversity and their need for change.
 To
reach this goal, Elodie Nerot has created a brand and a fast-food concept
focused on the discovery of vegetables, only wanting to be known:
Incognito.
Her system is constituted of four
elements: first, you put basic elements of salad in the main part of the box,
then selected forgotten vegetables in another part, and a drink at the top;
finally you wrap everything in a cloth that will be used as basket and as
tablecloth once unfolded.
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