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Diplôme 2006Diplôme 2006
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Industrial Design Modelling Master
Design
  • Valery Andres
  • Astrid Arnaud
  • Barbara Asei Dantoni
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  • Nicolas Beauchamp
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  • ken Billes
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  • Cédric Chuvin
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  • Cécile Gervais
  • Michel Glenisson
  • Jean-Christophe Guillaud-Bataille
  • Charley Ignace
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  • Sophie Hedde
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  • Guillaume Lefrançois
  • Lee Kuang-Chan
  • Alexandra Malih
  • Vivien Martinage
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  • Arnaud Mauler
  • Thibaud Maunoury
  • Eric Mazodier
  • Tupac Mendoza
  • Sylvain Merlin
  • Jérôme Mignot
  • Fabrice Namura
  • David Nataf
  • Jérome Negroni
  • Elodie Nerot
  • Marc-Antoine Paulmier
  • Laurent Périé
  • Géraldine Pichot
  • Thibaud Pougeoise
  • Nicolas Rousselet
  • Frédéric Rul
  • Gabriel Sangy
  • Marie Sanou
  • Benoit Tallec
  • Julien Vandon
  • Nansi Wang
  • Alexis Willis
  • Zhou Leï
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    Gallery
    2006 Graduation | Design

    Marc-Antoine Paulmier

    BOCO - healthy, authentic and funny fast food

    Marc-Antoine Paulmier

    Today’s fast food does not fulfil our expectations anymore. Rightly or wrongly, fast food is now associated with junk food, too many calories, and stress. If our needs in terms of speed are still the same, we become conscious that what we eat builds our health. In food like in many other fields, we wish to rediscover the authenticity and simplicity of our childhood, and to protect our environment.
    As an answer to this demand, Marc-Antoine Paulmier has imagined the food chain BOCO.

     
     
     
     
     
    Marc-Antoine Paulmier - Boco - Diplôme 2006
    The formal and functional codes remind us of our grand-mother’s old jars: Marc-Antoine has created an original packaging, symbol for his chain of fast food restaurants.
    After modernizing the opening system, he has innovated by juxtaposing two jars, the first one for the main dish and the second for some salad or a dessert.
    The jar is associated with dedicated knives and forks, to be able to eat in the jar itself.
    This simple but different system is to be enforced in a charted framework, reflection of the values symbolised by his “jars”: simplicity, authenticity, transparency.
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