In an extremely industrialized world, where products are produced in mass, identically, people paradoxically endeavour to differentiate themselves, giving personal touches to their universe.
Gregory Blanchet has therefore decided to work on that paradox.
How can a mass-produced car let its driver’s personality express itself?
How can one appropriate a car, even for a moment, for the time of a journey? Immerged – and fed – in the Japanese society, Gregory Blanchet has imagined, with NÔ car, a car concept both poetic and realistic, fun and minimalist.

A unique vehicle for everybody but of one’s own.
Gregory mainly took his inspiration from Japanese traditions, and especially from the Nô theatrical movement.
Like a Nô mask, his car can express the various facets of its driver’s personality, playing with elements such as light, naturally balanced imbalance and harmony, particular to traditional Japanese culture.
In Nô, the inside of the mask is literally the interface between the actor and his character. With this metaphor, Gregory has conceived the inside of the car like the interface of communication with its driver, thanks to which all personalization will be done.
The car’s body is also a screen on which are displayed the driver’s personality, thanks to graphic elements.