By the diversions and the appropriation of the urban environment, extreme sports have been introduced into our society. If they have triggered new artistic cultural and clothing practices, they have also led to problems of cohabitation with those who do not practise and a questioning about the legitimacy of these practices.
Among them, BMX is often barely known and little understood; it is therefore increasingly threatened, not to say forbidden.
To change mentalities, BMX has to become a culture proposing its own codes and values, by creating an identity of its own.
How can a designer contribute to it ?